Predictably a Blog RSS

Item the first: Thanks to COVID I recently enjoyed about the nerdiest YouTube video ever -- an 18-minute presentation about why Timex wrist watches are considered neither valuable nor collectable by watch experts. You would think such arcana would be boring,...

Note: This is an excerpt from a longer email I’d written to a very old friend last October. When he recently replied at similar length it caused me to re-read what I’d written and realize you might enjoy reading it,...

As far as this company goes it literally was mis-spelling the name "Aerostich" when making the master artwork for the first printing of letterhead stationery and business cards, and when opening the business's checking account and applying for the Minnesota...

My first bicycle was a 20” Huffy. Deep candy red with white pinstripes on its triangle-shaped fenders. I remember it so perfectly because this was the bike I first learned how to balance without training wheels. I can take you...

Year after year this is co-promoted by both the AMA and the Motorcycle Industry Council, and almost nobody cares. The AMA is the American Motorcyclist Association and is the largest membership motorcycle rider political group (PAC) in the country. Sort...

If you own, wear and enjoy your Aerostich gear, please tell your friends about it. Our ability to continue as a solvent, successful business depends on your positive recommendations, stories and referrals. We all came back to work during this...

For motorcycle accessory businesses like ours the good sales quarters are Q2 and Q4 and the slow quarters are Q’s 1 and 3. Most annual profit is made during Q4. This entire year will be an economic write-off, but hopefully...

An earlier Mr. Subjective blog post led to a long-ish email exchange between two old friends: Tom, a continuing blogger in ‘Geezer with a Grudge’, and Mr. Subjective. The ‘Sorta Sensible Trade Off’ essay was about the trade-offs between today’s safety-enhancing...

“Younger rider’s reactions to my suit (Roadcrafter Classic, R-3) are not entirely positive.” - Any number of experienced motorcycle journalists. That’s an understatement. I’ve thought a lot about why this is. First, youth-in-general looks very hard at the micro-granular details...

Most riders today agree about the desirable complications of modern motorcycle safety features like ABS and Traction Control. I do, too, though at times still slightly struggle with some these high-tech enhancements. Electronic fuel injection is great and so are...

...Or, A Completely Stupid Situation (As appended to an email reply to ‘Gabe F’, January 4, 2020.) PS - I still have a car. Two in fact. I just don’t want to drive either in the winter. Here’s my car...

So far this has been a fairly mild winter, temp-wise, but we've had an above-average amount of snow. Which is fine. I'm quite happy riding my now three-year-old electric bicycle on its studded tires as primary transportation (made up a...

A Good One... A customer wrote today and suggested we re-name the Transit suit after Neil Peart.  He was a great fan of the Transit suit and generously let us use photos of him riding wearing his Transit.  We have...

It has always been fashionable to possess and enjoy handmade things. In motorcycling this usually means waxed cotton or leather bags and old-school traditional rider’s gear. It’s all good. Most of our products are crafted by hand. Some are made in two...

Snow clean up at Aerostich after a blizzard came through last weekend, dropping over 20 inches of snow in Duluth. It's been a wild week. A couple of nights ago I discovered a slowly deflating rear tire on my electric ‘winter...

Yesterday for the first time this fall it got down to twenty degrees, well below historical averages here on this date. I rode to work from a heated garage aboard a recently re-animated -- but still seriously old -- 1994...

Question... “When you finish a long adventure ride, have you experienced strong emotions that you hadn’t planned on? If so, what were they and why?” -- Michael Boton (from the LinkedIn online forum 'motorcycle journalists') Many years ago, at age...

Our first product was the ‘Roadcrafter’, an armored coverall which has been produced, updated and improved continuously for thirty-six years. We’ve never felt the need to restyle it. Depending on how much one rides, and if they sit behind a...

A few weeks ago, I drained the fuel tanks and float bowls of my two long-ridden old (BMW) airheads, washed and waxed both, aired up their tires, and then put them away inside the basement, not the garage. Also pulled...

Getting Started: Notes On One’s First Bike Trip Packing your crap... The first few days of travel and dealing with the straps, soft duffels and bags will teach you if your setup is good for you. The idea is to have things secure, semi-easy to...

If it can happen, it will (usually)... 1. The farther it is to the next gas stop, the larger the bug that will hit your shield exactly on the sight line. These may help... Cycle Wipes Effective, specially formulated wet wipes...