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Just as a print roadmap tells a rider something different than a GPS or smartphone map screen, a print catalog tells a different kind of commercial story than a website (or a brick-and-mortar) store. There are inferences on draws from the juxtaposition of all the items, photos, stories, and descriptions on the pages that tells a lot to the reader. Same as how regular retail stores decor, lighting, and fixtures convey ideas about whatever the retail store's featured merchandise is. We started out as a mail order direct-selling company and it remains our core. This is our full story.
You don't have to wait for the mail.View the online clickable catalog or download the PDF version and enjoy it now! |