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Just as a print roadmap tells a rider something different than a GPS or smartphone map screen, a print catalog tells a different kind of commercial story than a website (or a brick-and-mortar) store. There are inferences on draws from the juxtaposition of all the items, photos, stories, and descriptions on the pages that tells a lot to the reader. Same as how regular retail stores decor, lighting, and fixtures convey ideas about whatever the retail store's featured merchandise is. We started out as a mail order direct-selling company and it remains our core. This is our full story.
-- Mr. Subjective, 6/2018
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All our most popular riding gear and curated selection of equipment, plus all the latest items and newest stories. |
